Kolmas Persoona works with organizations that aim to change, develop or improve the world around them. Our methodology is derived principally from design thinking, service design, strategic forecasting, design ethnography and business modelling. When it comes to creating a change, we vouch for participation, multidisciplinary design and customer understanding.

  • Reetta Keränen
    Service Designer, Sales
    +358 400 300 172
    reetta@persoona.fi
  • Tanja "Tirri" Verho
    Service Designer, CEO
    +358 400 300 173
    tirri@persoona.fi
  • Anna Kulonen
    Design Ethnographer
    +358 400 300 171
    anna@persoona.fi
  • Kolmas Persoona Oy
    Finlaysoninkuja 8
    FI-33210 Tampere FINLAND
    Puh. 0400 300 173
  • VAT number: FI23292763
    Map to our office

Services

Our services are designed for people who believe in change but may need help in creating it. Our process is based upon giving voice to customers and stakeholders, finding out the (future) possibilities and releasing the creative potential in people. The process can be divided into three phases:

1. Observe and listen.

Gathering customer understanding and discovering future possibilities using various research methods. Analyzing and distilling data into useful insights and captivating stories.

2. Test and prototype.

Generating and analyzing new ideas using a multidisciplinary approach. Prototyping and testing ideas with different stakeholders to guarantee the solution responds to the users needs.

3. Clarify and crystallize

Crystallizing the tested and improved ideas into applicable and memorable concepts.

  • Reetta Keränen
    Service Designer, Sales
    +358 400 300 172
    reetta@persoona.fi
  • Tanja "Tirri" Verho
    Service Designer, CEO
    +358 400 300 173
    tirri@persoona.fi
  • Anna Kulonen
    Design Ethnographer
    +358 400 300 171
    anna@persoona.fi
  • Kolmas Persoona Oy
    Finlaysoninkuja 8
    FI-33210 Tampere FINLAND
    Puh. 0400 300 173
  • VAT number: FI23292763
    Map to our office
Back to top

People

Reetta Keränen
Service Designer
+358 400 300 172
reetta@persoona.fi
Read CV

Passionate about: strategic forecasting, service design, design thinking, service business, customer understanding, facilitation

Tanja "Tirri" Verho
Service Designer, CEO
+358 400 300 173
tirri@persoona.fi
Read CV

Passionate about: ideas development, facilitation, service design, customer understanding, creative writing, coaching

Anna Kulonen
Design Ethnographer
+358 400 300 171
anna@persoona.fi
Read CV

Passionate about: design ethnography, customer understanding, service design, design thinking, storytelling, facilitation

  • Reetta Keränen
    Service Designer, Sales
    +358 400 300 172
    reetta@persoona.fi
  • Tanja "Tirri" Verho
    Service Designer, CEO
    +358 400 300 173
    tirri@persoona.fi
  • Anna Kulonen
    Design Ethnographer
    +358 400 300 171
    anna@persoona.fi
  • Kolmas Persoona Oy
    Finlaysoninkuja 8
    FI-33210 Tampere FINLAND
    Puh. 0400 300 173
  • VAT number: FI23292763
    Map to our office
Back to top

References

  • The City of Tampere

    In the spring of 2012, The City of Tampere initiated an extensive re-design process, the aim being to re-organise public health services from the viewpoint of senior customers. Kolmas Persoona participated to the process by gathering customer understanding and facilitating the work of a multidisciplinary development team. Through ideation, prototyping and testing, the team generated a new model for organising Tampere’s health services for the elderly. The model is currently under evaluation by the City Boards.

  • The City of Helsinki

    The design of Lauttasaari’s customer-centered service network was a World Design Capital Helsinki 2012 project, which aimed to improve elderly and disabled peoples’ ability to live at home. The goal of the project was to develop a ”wall-less service center for the elderly”, which would follow the principles of public-private-people-partnership. Kolmas Persoona operated as a facilitator in co-designing workshops whose participants included: senior citizens and informal caregivers from Lauttasaari area, local entrepreneurs, local third sector workers and Helsinki City’s staff members.

     

  • The City of Tampere

    Koukkuniemi Home for the Elderly is the largest nursing home in the Nordic region, providing care for over 560 customers. The City of Tampere has launched a 3-year development program, called Koukkuniemi 2020, which aims to renew the service system and create new ways to produce the service. As a part of the program, Kolmas Persoona facilitated a pilot project on one of the Koukkuniemi’s wards. Collaborating with the nurses, administrative staff and relatives, Kolmas Persoona re-designed the wards service concept and prepared the organisation for an upcoming shift from institutional care towards supported residential care.

  • Kauppalehti

    Kauppalehti is Finland’s leading business media company, which reports, comments and analyzes business cases. Kolmas Persoona participated in Kauppalehti’s development project by bringing the readers’ voice to the process and facilitating the work of a cross-organisational design team. As a result Kauppalehti renewed its content and layout, and polished the processes of editorial staff on spring 2012.

  • Aamulehti

    Aamulehti is Finland’s second largest daily newspaper. Aamulehti’s main circulation area consists of Tampere region, and it reaches estimated 305 000 readers every day. Kolmas Persoona has been Aamulehti’s research and development partner on several projects. We’ve researched topics such as “How to engage young adults as readers”, “Readers’ thoughts on the new concept” and “The reasons behind subscription cancellations”. The insights from the research have been put into action in cross-organisational workshops facilitated by Kolmas Persoona.

  • Satakunnan Kansa

    Satakunnan Kansa is the leading daily newspaper in Satakunta region. It’s the second oldest Finnish-language newspaper still published, reaching estimated 55 000 readers every day. Kolmas Persoona was Satakunnan Kansa’s development partner, when the paper decided to change its format from broadsheet to tabloid. We ran workshops for readers centered around their thoughts on mock-up newspapers, which visualized the upcoming change. The insights from the workshops were put into action in cross-organisational workshops facilitated by Kolmas Persoona.

  • The University of Tampere

    The Week of Wicked Problems was an innovation camp organised by The University of Tampere on August 2012. The 4-day event consisted of five wicked problems and five multidisciplinary expert teams (professionals, researchers, students, activists…) determined to solve them. Kolmas Persoona was in charge of providing facilitation, support and tools to the teams on their way towards new innovations.

  • Tampere Vocational College (Tredu)

    Tampere Vocational College (Tredu)is a group of educational institutes in Pirkanmaa area that provides a large variety of vocational education and other related services. Kolmas Persoona operated as a research partner and facilitator, when Tredu launched a development project to improve the concept of apprenticeship training (vocational education organised at a workplace). The project was based on multidisciplinary developing and participatory innovation with key stakeholders: students, employers and educators.

  • Intel Health Research and Innovation Team Europe

    Intel is an American multinational corporation, best known for its semiconductors and microprocessors. As part of her MSc Design Ethnography studies, Kolmas Persoona’s Design Ethnographer Anna Kulonen had the pleasure of conducting multinational research for Intel’s Health Research and Innovation group, the Technology Research for Independent Living (TRIL) Centre. The research led to the development of both insights and new opportunity mapping frameworks to better understand the present and future needs of informal caregivers.

    Anna was invited to present the outcomes of the research in international academic conferences:

    - January 2012, Participatory Innovation Conference, Melbourne Australia

    - July 2012, Design Research Society Conference, Bangkok Thailand

  • Tampere University of Applied Sciences

    Tampere University of Applied Sciences (TAMK) is the second largest university of applied sciences in Finland. It offers Bachelor and Master level studies for 10 000 students in seven educational fields. Kolmas Persoona designed a new service concept for education export with Proacademy – TAMK’S special unit for entrepreneurship. In addition Kolmas Persoona has operated as TAMK’s educational partner, e.g. running service design lectures for the students of The Art and Media degree.

  • Ministry of Employment and the Economy

    The Finnish Ministry of Employment and the Economy and a group of innovative Finnish cities established a 3-year program at the beginning of 2011. The Innovative Pioneer Cities group aims to renew public services by increasing customer- and user-centered approaches, innovative public procurements, and public-private-partnerships. Kolmas Persoona has been the group’s educational partner by sharing ideas and case examples on participatory innovation methods.

  • The National Institute for Health and Welfare

    The National Institute for Health and Welfare (THL) is a research and development institute under the Finnish Ministry of Social Affairs and Health. THL aims to promote health and welfare of the population, prevent diseases and social problems, and develop social and health services. Kolmas Persoona has been coaching and facilitating THL while it’s been developing a new internal service concept called Service Design Clinic. The purpose of the Service Design Clinic is to provide a place where – with the help of service design tools and methodology – THL’s internal innovator network helps the rest of the staff to improve their projects.

The City of Tampere The City of Helsinki The City of Tampere Kauppalehti Aamulehti Satakunnan Kansa The University of Tampere Tampere Vocational College (Tredu) Intel Health Research and Innovation Team Europe Tampere University of Applied Sciences Ministry of Employment and the Economy The National Institute for Health and Welfare

The City of Tampere

Re-Designing Health Services

In the spring of 2012, The City of Tampere initiated an extensive re-design process, the aim being to re-organise public health services from the viewpoint of senior customers. Kolmas Persoona participated to the process by gathering customer understanding and facilitating the work of a multidisciplinary development team. Through ideation, prototyping and testing, the team generated a new model for organising Tampere’s health services for the elderly. The model is currently under evaluation by the City Boards.

The City of Helsinki

Lauttasaari’s Customer-Centered Service Network

The design of Lauttasaari’s customer-centered service network was a World Design Capital Helsinki 2012 project, which aimed to improve elderly and disabled peoples’ ability to live at home. The goal of the project was to develop a ”wall-less service center for the elderly”, which would follow the principles of public-private-people-partnership. Kolmas Persoona operated as a facilitator in co-designing workshops whose participants included: senior citizens and informal caregivers from Lauttasaari area, local entrepreneurs, local third sector workers and Helsinki City’s staff members.

 

The City of Tampere

Koukkuniemi 2020 Project

Koukkuniemi Home for the Elderly is the largest nursing home in the Nordic region, providing care for over 560 customers. The City of Tampere has launched a 3-year development program, called Koukkuniemi 2020, which aims to renew the service system and create new ways to produce the service. As a part of the program, Kolmas Persoona facilitated a pilot project on one of the Koukkuniemi’s wards. Collaborating with the nurses, administrative staff and relatives, Kolmas Persoona re-designed the wards service concept and prepared the organisation for an upcoming shift from institutional care towards supported residential care.

Kauppalehti

The Renewal of Kauppalehti

Kauppalehti is Finland’s leading business media company, which reports, comments and analyzes business cases. Kolmas Persoona participated in Kauppalehti’s development project by bringing the readers’ voice to the process and facilitating the work of a cross-organisational design team. As a result Kauppalehti renewed its content and layout, and polished the processes of editorial staff on spring 2012.

Aamulehti

Researching and Developing the Concept

Aamulehti is Finland’s second largest daily newspaper. Aamulehti’s main circulation area consists of Tampere region, and it reaches estimated 305 000 readers every day. Kolmas Persoona has been Aamulehti’s research and development partner on several projects. We’ve researched topics such as “How to engage young adults as readers”, “Readers’ thoughts on the new concept” and “The reasons behind subscription cancellations”. The insights from the research have been put into action in cross-organisational workshops facilitated by Kolmas Persoona.

Satakunnan Kansa

Changing to Tabloid Format

Satakunnan Kansa is the leading daily newspaper in Satakunta region. It’s the second oldest Finnish-language newspaper still published, reaching estimated 55 000 readers every day. Kolmas Persoona was Satakunnan Kansa’s development partner, when the paper decided to change its format from broadsheet to tabloid. We ran workshops for readers centered around their thoughts on mock-up newspapers, which visualized the upcoming change. The insights from the workshops were put into action in cross-organisational workshops facilitated by Kolmas Persoona.

The University of Tampere

The Week of Wicked Problems

The Week of Wicked Problems was an innovation camp organised by The University of Tampere on August 2012. The 4-day event consisted of five wicked problems and five multidisciplinary expert teams (professionals, researchers, students, activists…) determined to solve them. Kolmas Persoona was in charge of providing facilitation, support and tools to the teams on their way towards new innovations.

Tampere Vocational College (Tredu)

Improving Apprenticeship Training

Tampere Vocational College (Tredu)is a group of educational institutes in Pirkanmaa area that provides a large variety of vocational education and other related services. Kolmas Persoona operated as a research partner and facilitator, when Tredu launched a development project to improve the concept of apprenticeship training (vocational education organised at a workplace). The project was based on multidisciplinary developing and participatory innovation with key stakeholders: students, employers and educators.

Intel Health Research and Innovation Team Europe

”Who Cares for the Carers” Research Project

Intel is an American multinational corporation, best known for its semiconductors and microprocessors. As part of her MSc Design Ethnography studies, Kolmas Persoona’s Design Ethnographer Anna Kulonen had the pleasure of conducting multinational research for Intel’s Health Research and Innovation group, the Technology Research for Independent Living (TRIL) Centre. The research led to the development of both insights and new opportunity mapping frameworks to better understand the present and future needs of informal caregivers.

Anna was invited to present the outcomes of the research in international academic conferences:

- January 2012, Participatory Innovation Conference, Melbourne Australia

- July 2012, Design Research Society Conference, Bangkok Thailand

Tampere University of Applied Sciences

Education Export and Service Design Lectures

Tampere University of Applied Sciences (TAMK) is the second largest university of applied sciences in Finland. It offers Bachelor and Master level studies for 10 000 students in seven educational fields. Kolmas Persoona designed a new service concept for education export with Proacademy – TAMK’S special unit for entrepreneurship. In addition Kolmas Persoona has operated as TAMK’s educational partner, e.g. running service design lectures for the students of The Art and Media degree.

Ministry of Employment and the Economy

Innovative Pioneer Cities Group

The Finnish Ministry of Employment and the Economy and a group of innovative Finnish cities established a 3-year program at the beginning of 2011. The Innovative Pioneer Cities group aims to renew public services by increasing customer- and user-centered approaches, innovative public procurements, and public-private-partnerships. Kolmas Persoona has been the group’s educational partner by sharing ideas and case examples on participatory innovation methods.

The National Institute for Health and Welfare

Service Design Clinic

The National Institute for Health and Welfare (THL) is a research and development institute under the Finnish Ministry of Social Affairs and Health. THL aims to promote health and welfare of the population, prevent diseases and social problems, and develop social and health services. Kolmas Persoona has been coaching and facilitating THL while it’s been developing a new internal service concept called Service Design Clinic. The purpose of the Service Design Clinic is to provide a place where – with the help of service design tools and methodology – THL’s internal innovator network helps the rest of the staff to improve their projects.

  • Reetta Keränen
    Service Designer, Sales
    +358 400 300 172
    reetta@persoona.fi
  • Tanja "Tirri" Verho
    Service Designer, CEO
    +358 400 300 173
    tirri@persoona.fi
  • Anna Kulonen
    Design Ethnographer
    +358 400 300 171
    anna@persoona.fi
  • Kolmas Persoona Oy
    Finlaysoninkuja 8
    FI-33210 Tampere FINLAND
    Puh. 0400 300 173
  • VAT number: FI23292763
    Map to our office
Back to top

Blog

Innostuminen on taitolaji

By Tanja on February 11, 2014

Improvisoinnin perusperiaate on sanoa ”kyllä” kaikelle vastaan tulevalle. Sano tänään ”kyllä” kaikkeen, mitä sinulle ehdotetaan. Uskallatko? Totta kai.

Avoin suhtautuminen, uteliaisuus ja innostuminen uusista mahdollisuuksista ovat kasvattaneet Suomeen esimerkiksi Rovion ja Supercellin. Innostuminen on energiaa, joka lisää luovuutta, tuottavuutta, yhteishenkeä ja myönteisyyttä. Kehittäminen on uusien ratkaisujen löytämistä. Kun on auki ja valmis sanomaan ”kyllä”, vaikeudet muuttavat muotoaan ja pienenevät. Ratkaisutkin ovat uudenlaisia.

Innostumista voi opetella, sillä kaikki eivät ole yhtä alttiita innostumaan luonnostaan kuin esimerkiksi Kolmosen naiset. Myötämanipulointi eli innostumisen ohjaaminen on mainio keino kehittää innostumista. Muistatko, milloin viimeksi olit innostunut?

Pidä tunne mielessäsi, kun seuraavan kerran mielesi tekee sanoa ”ei”. Maailma ei romahdakaan, vaikka sanoisit kyllä. Mikä sitten muuttuu? Ajattelutapasi.

Kun suhtaudut myönteisesti, asioita on pakko tarkastella eri vinkkelistä. Mitä uutta tämä antaa? Mitä mahdollisuuksia siinä on? Levität ajattelusi rajoja. Saatat jopa innostua.

All of our writings

  • Reetta Keränen
    Service Designer, Sales
    +358 400 300 172
    reetta@persoona.fi
  • Tanja "Tirri" Verho
    Service Designer, CEO
    +358 400 300 173
    tirri@persoona.fi
  • Anna Kulonen
    Design Ethnographer
    +358 400 300 171
    anna@persoona.fi
  • Kolmas Persoona Oy
    Finlaysoninkuja 8
    FI-33210 Tampere FINLAND
    Puh. 0400 300 173
  • VAT number: FI23292763
    Map to our office
Back to top